What DECA events does CompeteAI cover?

CompeteAI covers all 28 DECA events across Principles, Individual Series, Cluster Exams, Marketing Management, and Written Events.

What does Pro include?

Pro ($19.99/mo) gives you unlimited AI-generated DECA practice tests with full cluster analytics, AI coaching, roleplay grading, test history, and priority support. All difficulty levels included: Regional, State, and ICDC.

Is there a free trial?

Yes. The free plan includes 3 total practice tests across every DECA event and difficulty tier, with up to 100 questions per test. When you're ready for unlimited tests, upgrade to Pro ($19.99/mo).

Do you offer refunds?

No. All sales are final. You can cancel future billing at any time from your dashboard, but past charges are non-refundable. We disclose this clearly at checkout.

How do I manage my subscription?

Manage or cancel from your dashboard settings. You keep full access until the end of your current billing period. All sales are final.

How is CompeteAI different from Prilo?

Prilo focuses primarily on World Scholars Cup content (82% of their traffic). CompeteAI covers all 28 DECA events with PI-specific scoring, judge feedback, and roleplay grading. CompeteAI offers deeper DECA-specific preparation with calibrated difficulty tiers (Regional, State, ICDC) that Prilo does not provide.

What is the Above and Beyond strategy in DECA?

Above and Beyond is a DECA roleplay scoring strategy where competitors demonstrate knowledge beyond the basic performance indicators. It includes bringing real-world examples, industry data, and creative solutions that exceed judge expectations. CompeteAI trains you to identify Above and Beyond opportunities in every roleplay scenario.

Quick answer

DECA Marketing Communications Team Decision Making (MTDM) DECA MTDM is a two-person team event covering IMC, advertising, PR, social media, and promotional strategy. 30 min prep + 15 min presentation.

DECA Marketing Communications Team Decision Making (MTDM) Practice 2026

MTDM pairs two competitors to develop an integrated marketing communications plan. Tests knowledge of advertising, PR, digital marketing, and media planning.

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Not affiliated with DECA. DECA™ is a trademark of DECA Inc.

Event overview

Format

Team presentation (2 competitors)

Time limit

30 min prep, 15 min presentation

Scoring split

100% presentation

Top 5 performance indicators

1. Integrated Marketing Communications

Aligning advertising, PR, social media, and sales promotion into a cohesive campaign.

2. Media Planning

Reach, frequency, GRPs, CPM calculations, and media mix optimization.

3. Digital Marketing

Social media strategy, content marketing, SEO basics, and paid digital advertising.

4. Public Relations

Press releases, media kits, crisis communications, and influencer partnerships.

5. Campaign Measurement

KPIs, ROI calculation, attribution models, and A/B testing for marketing campaigns.

Sample roleplay scenario

Company: CloudPeak Athletic Wear

Scenario

CloudPeak is launching a new sustainable activewear line. Budget: $150K. Target: women 25-35 who exercise 3+ times per week. Goal: 10,000 units sold in first 90 days. Develop an integrated marketing communications plan.

Strong approach (D.E.C.A. framework)

Team member 1: strategy and media plan. Define brand positioning (premium sustainable fitness). Allocate budget: 40% paid social (Instagram/TikTok), 25% influencer partnerships (10 micro-influencers, 10K-50K followers), 20% PR (launch event + press outreach to fitness publications), 15% email marketing (pre-launch list building). Team member 2: creative and measurement. Develop campaign theme around 'performance meets planet.' Create content calendar with 3 hero videos, 20 lifestyle photos, 15 UGC prompts. Measurement: track ROAS by channel, set weekly unit-sold targets (1,100/week), implement UTM tracking, and A/B test creative across channels weekly.

Judge's lens

MTDM judges want to see integrated thinking -- how each channel supports the others. Siloed channel recommendations score poorly. Teams that show how paid amplifies organic, how PR drives search, and how email converts awareness to sales score well.

Common mistakes

Presenting each marketing channel in isolation rather than showing integration.
Not calculating reach, frequency, or CPM for media recommendations.
Ignoring measurement and attribution in the plan.
Proposing influencer partnerships without specifying selection criteria or expected ROI.

Above and beyond strategy

Reference the 'PESO model' (Paid, Earned, Shared, Owned media). Mention 'customer acquisition cost' and 'customer lifetime value' ratio as campaign evaluation metrics. Cite the rule of 7 (prospects need 7+ touchpoints before converting).

Frequently asked questions

What is DECA MTDM?

MTDM is a two-person team event developing integrated marketing communications plans. 30 min prep, 15 min presentation.

What is IMC?

Integrated Marketing Communications. The coordination of advertising, PR, social media, and sales promotion to deliver a consistent brand message across all channels.

Does CompeteAI have MTDM practice?

Yes. AI-scored MTDM team scenarios with IMC, media planning, and campaign measurement content.

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